The Blogging Statistics I Care About

Wednesday, 15 November 2017

 All bloggers care about statistics, fact

The ones who tell you they don't are probably trying to sell you something.

Not to point the finger at anyone, but I have seen so many bloggers recently 'claim' that they don't care about statistics... and I call bullshit. 

Obviously some people care about statistics more than others, but we all get that slight feeling of pride when our daily views surge, or our twitter followings double. I honestly don't see there being any problem with that.

So, here are the blogging statistics that I care about.


On Google Analytics, 'New Visitors' are the viewers who are on my blog for the first time on that specific device, and 'Returning Visitors' are the viewers who have gone on my blog on that device previously. 

It's obviously really important to have a good balance between new and returning visitors; you want to keep attracting new people to your blog in order for it to grow, while also hoping that they will like your blog enough to come back for more. A couple of months ago, I had roughly 27% returning visitors, so it's really nice to have seen this grow to now being 44.5%.


I don't really have a proper 'niche' blog, so it's super important for me to know who my audience is. I've always kind of guessed that my target audience was young adult women, but guessing just isn't good enough for me anymore. Again, through Analytics I can see exactly who my viewers are; their age, gender, and general interests. So I know that in the past month, my average viewer is a 18-24 year old female who is into Lifestyle, Beauty & Wellness, and Food & Dining. 


Obviously I care about page views. Who doesn't care about page views?? Specifically, there are two 'types' of page views that I focus on a little bit more. The first is my all time history, which I just find so satisfying. Every little milestone is a huge success for me... I even remember back when I started blogging and hit my first 10k views. I was over the moon

The second type of page-views I look at is my daily views. Google Blogger does this great thing where it compares the views you had yesterday to the views you have today, which I just find so useful. It motivates me to work harder on promoting my content, because every day, I want to find a way to improve and grow from the day before.


Both Twitter and Instagram are essential tools that give me the platform to share my content among people who otherwise, would probably never visit my blog. For both, I think it's more important to look at engagement (likes, comments, rt's etc.) rather than followers- who gives a rats ass if you have 50k instagram followers if you can't even get 70 likes? Recently, I've put more effort into improving my presence on Twitter, and I've managed to gain over 150 followers in just over the space of a month, which I'm super proud of. 

What stats do you care about?

Adios, xo


  1. This post is really interesting! I'm trying to improve my Twitter and Instagram engagement at the moment x

    1. Thank you so much Emma, I'm glad you enjoyed it! I'd love to hear how you get on with growing your twitter & instagram bases!

  2. As a real newbie in the blogging world, I am not really looking into statistics. just trying to grow my social medias.


    1. That's so exciting! I'll definitely have a look at your blog!


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